A Glimpse Behind the Ampersand

A story of reinvention, empathy, and human connection

From Story to Practice

My life has been shaped by movement, uncertainty, and change. Some moments enlightening, others deeply challenging. All of them formative.

Having been displaced twice by war and having lived across seven countries spanning three continents, I learned early the importance of adaptability, resilience, and empathy.

These experiences taught me how to navigate uncertainty, reframe challenges, and find possibilities even in disruption.

During difficult periods, it was creative and generous communities, spaces, and platforms that expanded my imagination and sense of what was possible. What held was never the systems. It was people. Over time, this shaped not only how I live, but how I work.

The world never stops changing. Today the change runs through technology, faster and on a larger scale than ever. I’m not here to resist it. But the more intelligent our machines become, the more our humanity matters: how we listen, how we lead, how we show up for one another.

That is where I bring my lived experience: working with leaders and organisations on self-leadership, communication, and collaboration in complex environments. I work through partnership and dialogue, guided by the belief that meaningful change grows from the inside out and is rarely achieved alone.

Honey Al Sayed | Bio

Honey Al Sayed is the founder of Honey&, an executive coaching, consulting and facilitation practice based in Switzerland, and an Affiliate Coach at IMD Business School.

For more than 25 years, she has worked at the intersection of leadership, communication and human development across the Middle East, Europe and the United States, from broadcasting and higher education to peacebuilding, organisational development and executive coaching.

Earlier in her career, Honey hosted Good Morning Syria, the country’s #1 national morning radio programme, reaching seven million listeners for seven consecutive years. The RAND Corporation described her as the Oprah of Syria. In response to the Syrian conflict, she co-founded Radio SouriaLi and founded the Media and Arts for Peace (MAP) initiative. She went on to teach at Georgetown University’s School of Foreign Service and develop an online course with the U.S. Institute of Peace and the Geneva Centre for Security Policy.

Today, she works with leaders, teams and organisations across the private, public, academic and international sectors as an advisor, consultant, facilitator and executive coach. Her approach draws on systemic coaching (ORSC™), Neurosomatic Intelligence, Jungian psychology, psychometric assessments and LEGO® Serious Play®. She works in Arabic and English.

At the heart of her work is a simple belief: there’s a human being behind every role.

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At Work, With Others

Leadership: Influence, Persuasion, Manipulation

Online Course: Media and Arts for Peace (United States Institute of Peace & the Geneva Center for Security Policy)

Panel Talk: Honey Al Sayed interviewing Artist Tania El Khoury (Middle East Institute Washington DC)

Food for Humanity Panel Talk: Moderated by Honey Al Sayed (Middle East Institute Washington DC)

Photo By: The Geneva Centre
For Security Policy

Photo By:  Jaber Al Azmeh

Photo By:  Jaber Al Azmeh

Photo By: The Geneva Centre
For Security Policy

Photo By:  Jaber Al Azmeh

Photo By:  Jaber Al Azmeh

Photo By: The United States Institute for Peace

Photo By:  The Middle East Institute 

Photo By: The United States Institute Of Peace

Photo By: The United States Institute Of Peace

Photo By:  The Middle East Institute 

Photo By: The United States Institute Of Peace

Photo By: MAP | The Media & Art for Peace Georgetown University

Photo By:  The Middle East Institute 

Photo By: The United States Institute Of Peace

Photo By: MAP | The Media & Art Of Peace Georgetown University

Photo By:  The Middle East Institute 

Photo By: The United States Institute Of Peace

Photo By: UN Foundation

Photo By:  Spark Media

Photo By: UN Foundation

Photo By:  Spark Media

Educational Roots and Professional Pathways

Charting a journey of learning and growth.

Academic Education

Tufts University, Fletcher School of Law & Diplomacy | Master of Arts in International Affairs | 2015 | Boston, United States
Thesis: Media and Arts During Conflict 

Lebanese American University | Bachelor of Science in Communication Arts (Radio, T.V., Film & Theatre) |1997 | Lebanon

Coaching Certifications

CRR Global & Competence | 2025 | USA, Switzerland Certificate ORSC™ | Organization & Relationship Systems Coaching

The Brick Coach | 2025 | LEGO® Serious Play Coach Training 

Brain-Based Wellness | 2024 | USA
Certified Neuro-somatic Intelligence Coach 

Creative Mind Media | 2023 | USA, U.K. 
Certified Jungian Life Coach 

The Rayner Institute | 2020 | Canada, U.K. 
Certified Professional Executive Leadership Coach 

Psychometric Assessments

Hogrefe Ltd, Hogrefe House | 2023 | UK, Switzerland
NEO-PI-3 Certified | Psychometrics assessment coach

Metaberatung Talent Management & New Leadership Hogan Distributor | 2022 | Germany, Switzerland
HOGAN Certified | Psychometrics assessment coach

Management Research Group | 2022 | USA, Ireland, Switzerland
LEA 360 Certified | Leadership Effectiveness Analysis 360 suite  Psychometrics assessment coach

Professional Development

IMD Business School | 2022 | Gstaad, Switzerland
Certificate: Advanced High-Performance Leadership Course

IMD Business School | 2016 | Lausanne, Switzerland
Certificate: High-Performance Leadership Course

Geneva Centre for Security Policy | 2016 | Geneva, Switzerland
Certificate: Strategic Foresight Course

Indiana University–Purdue University – Lilly Family School of Philanthropy| 2016 | Indianapolis, USA
Certificate: Principles and Techniques of Fundraising Course

Awards & Fellowships

Inaugural Practitioner in Residence  | University of Denver, the Sié Chéou-Kang Center for International Security and Diplomacy – Inclusive Global Leadership Initiative | September-December 2019 | Denver, Colorado, USA 

Inaugural Fellow, Spark Media | November-December 2015 Washington, DC 

Participating Journalist |U.S. Department of State Edward R. Murrow Program | October 2011 | Washington, DC, St. Louis, MO, New York, NY, USA 

Alumni Achievement Award | July 2009 | Lebanese American University | Beirut, Lebanon 

Associate Fellow |Global Fellowship Initiative | 2016-Present
GCSP-Geneva Centre for Security Policy | Geneva, Switzerland